An ad can be targeted by device, OS, carrier, app, screen size, or CTV inventory. A desktop browser through a US proxy cannot reliably prove what an iPhone, Android user, or connected TV sees.
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Match the verification environment to the campaign: mobile device/browser for mobile ads, carrier/mobile proxies when carrier context matters, and suitable CTV testing tools for CTV. Check geo, device, carrier, placement, creative, and landing page together—not only the IP location.
3 Likes